The "HAPPY" project aims to introduce a new line of dog food that boasts 100% raw quality. The branding for this dog food was designed to reflect the joy and happiness that dogs experience while consuming the product. Bright colors, eye-catching photos, and a logo with thick letters emphasize the playful nature of dogs. Design elements were harmonized to create a memorable and coherent visual concept that conveys the pleasure of eating and the bond between dogs and their owners. The goal of "HAPPY" is to establish a brand that provides the best possible nutrition for dogs while simultaneously spreading joy and fun. The branding was conceived to mirror these values and evoke positive feelings in dogs and their owners.
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